The bell or whistle that breaks the camel’s back

Surprise! If all you want to do is protect the consumer, join the ACLU. A true user experience designer understands their company’s goals just as deeply as they understand their constituents. That allows you to determine which of the constituency’s needs should be addressed by the product, and make a case to the powers that be how doing so will positively impact the business in the long run.

Software is often created to be “cool” or “cutting edge” when it really doesn’t need to be. The business may need something that WORKS and can be developed within TWO WEEKS. Who cares if it has a bell or whistle that no one asked for?